Services / Design consulting
Diagnose your design, then make it work harder
Just as a doctor diagnoses an illness, a design consultant analyses your present condition to find how it differs from the image you should have. Our unique three-step 'fit for purpose' test analyses the existing, diagnoses the symptoms, and maps the steps toward an improved identity aligned with your goals. A good designer is a creative problem solver — and design excellence costs less than mediocrity.
What's included
Consulting is structured around our 'fit for purpose' method — a clear path from understanding the problem to a confident, well-reasoned redesign that fits your culture and goals.
Research / empathize
Definition of the problem
Ideation
Strategy
Redesign
Culture of the company
The 'fit for purpose' test
Three steps to a stronger identity
Analyse the existing
We test your current identity against clear criteria for good design — logo testing, design diagnosis and a structured review of how it performs.
Diagnose the symptoms
We pinpoint where the identity falls short of where you want to be, distinguishing what genuinely works from what only looks attractive.
Map the steps forward
We recommend the renovations needed to improve your identity, personalising the strategy so the result fits your present and future goals.
FAQ
Design consulting questions
What is design consulting?
Design consulting analyses a company's current visual identity to find the gap between how it looks and how it should look, then recommends the practical steps needed to close that gap.
What is the 'fit for purpose' test?
It is a three-step method: an analysis of your existing identity, a diagnosis of its symptoms, and a clear set of steps toward an identity that fits your present and future goals.
Why does good design cost less than mediocrity?
Good design is a creative solution to a real problem. When an identity is functional as well as attractive, it works harder, lasts longer and avoids the repeated cost of fixing a brand that never quite fit.
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To design, or not to (re)design?
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